Aug 18How Young Brands Grow: Artisante’s StoryToday’s rapidly evolving business landscape means that brands need to recognise the immense value provided by adopting a customer-centric approach. This means that enhancing the user experience across various digital touchpoints has become a crucial aspect of brand strategy. …Growth Marketing4 min readGrowth Marketing4 min read
Aug 18How young brands grow: The Perils of Influencer MarketingIn today’s digital age, influencer marketing has emerged as a powerful tool for brands seeking to connect with their target audience in authentic and engaging ways. With the rise of social media platforms, influencer marketing presents a promising opportunity to expand a brand’s reach, improve credibility, and drive sales. However…Influencer Marketing3 min readInfluencer Marketing3 min read
Jul 13How Young Brands Grow: The Minus Thirty’s StoryTo successfully establish themselves in the market, brands must stay updated with market changes by analysing and adapting to trends. This provides them with valuable insights into evolving customer preferences/behaviours and helps them identify new opportunities for their products or services. This can be used to develop new products, enhance…Growth Marketing4 min readGrowth Marketing4 min read
Jul 13How Young Brands Grow: Beyond Water’s Story“He who hesitates is lost”, so goes the old saying. Nowhere is this more true than in today’s fiercely competitive business markets, be it any sector. Being the first to introduce a product or service allows a business to make an indelible impression on the customer’s mind, seize a huge…Growth Marketing4 min readGrowth Marketing4 min read
Jul 13How Young Brands Grow: The WickedGud’s StoryAdopting a customer-centric approach is key to a brand’s success in a crowded market. This essentially means understanding your target customers’ needs and pain points and creating products that fix those issues. …Growth Mindset4 min readGrowth Mindset4 min read
Jul 13How Young Brands Grow: The Blue Tribe Food’s StoryEach social media platform typically attracts a different user based on demographics and interests. For example, LinkedIn is for professional networking, Facebook is for those connecting largely with “friends and family” etc. Brands can segment their social media content by tailoring it to the platform being targeted. …Startup Marketing4 min readStartup Marketing4 min read
May 30How Young Brands Grow: The Skippi Ice Pop’s StoryIf there is something which has undeniably strong positive appeal with almost all of us, it is nostalgia. The positive memories and feelings evoked by nostalgic memories can often impact our behaviour as a customer in many areas of our life. …Content Marketing Tips4 min readContent Marketing Tips4 min read
May 30How Young Brands Grow: WOW Skin Science’s StoryWith over 460 million active social media users (source: The Global Statistics), it is an obvious conclusion that an impactful social media presence is vital for brands not only to increase brand awareness and engage with their audience but also to amplify their product recall and build a positive brand…Startup Lessons4 min readStartup Lessons4 min read
May 16How Young Brands Grow: The Skippi Ice Pop’s StoryIf there is something which has undeniably strong positive appeal with almost all of us, it is nostalgia. The positive memories and feelings evoked by nostalgic memories can often impact our behaviour as a customer in many areas of our life. …Growth Marketing4 min readGrowth Marketing4 min read
May 16Unlocking the success stories of young brands : How Bewakoof.com Nailed Customer Targeting for Building a Strong Brand!In the world of digital marketing, while it is an effective means to connect with customers, it’s crucial to recognize that your budget may not stretch to reach the entire online population. This highlights the significance of precisely defining your target audience and strategizing your marketing campaign accordingly. The best…Growth Mindset4 min readGrowth Mindset4 min read
