Challenging the status quo of India’s traditional approach to matchmaking, Truly Madly was launched in 2014, an online dating mobile app aimed at helping Indians (between 18–35 years of age) seeking love. Founded by Sachin Bhatia, Hitesh Dhingra and Rahul Kumar, the App addressed the need for finding dating partners…

How young brands are built- the Avni story. Avni means Mother Earth. This brand is reinventing the way women experience their menstrual cycles. Their conscious products inspired by modern science and Ayurveda is transforming how women can feel safe, in an environmentally conscious way. https://www.myavni.com/ Started in 2020 by Sujata Pawar and Apurv Agarwal, Avni provides innovative and…

The Alpino story: Going nuts over Health and Taste Founded in 2016 by school friends, Priyank Vora, Milan Gopani, Hiren Sheta, Mahatva Sheta, Umesh Gajera, and Chetan Kanani. Alpino foods is working hard to create a whole new branded category of consumption.

This theme comes back to us again and again at GroCurv. Young brands wanting to grow fast. Yet, they face some amazing and unique challenges that more mature brands have overcome, mostly serendipitously. We interact with young brands everyday. And by God, this country is producing them by the hour…

Today, the very mention of “fine jewellery”, creates a divide between the consumers of the Indian jewellery industry. On the one hand are the traditional classic consumers who turn toward the coveted yellow metal — gold. On the other hand, are the young urban consumers wagering in favour of the…

PR is short for “public relations”- and this refers to the strategic communication from an organization to the public to maintain or cultivate public image and/or respond to public dialogue. PR is about helping a business or individual cultivate a positive reputation through various unpaid or earned channels and formats…

Going Nuts About Scaling Up: The Farmley way to empower and grow What links festivities, healthy snacking and taste? Whether present in a decadent barfi, a Diwali gift box or a post workout chikki, dry fruits and nuts are loved and desired across the board. In an age where rice and butter toast are being replaced by quinoa and avocado toast, nutrient-rich…

Making sweat more enjoyable: How Zymrat revolutionised premium athleisure wear in India If clothes maketh a man, then athleisure apparel maketh the fitness-conscious man. Over the course of the pandemic, the world switched to home workouts that were often followed by online meetings. People craved to slip into apparel that was sturdy enough for exercise, yet comfortable and stylish enough to be…