Affordable & accessible health insurance for all: The “Plum” way of e-healthcare! In the recent wake of events, people have become more vigilant about their healthcare benefits and insurance. It is no longer something that is advised for middle-aged people who are looking to secure their children’s and their own future. In addition, today’s healthcare is beyond physical ailment, it expands to…

Sleepy Owl: The marketing strategy that caffeinated the nation. Sleepy Owl (sleepyowl.co)is a homegrown Indian coffee brand, on a mission to brew coffee that continues to taste heavenly in every sip. Three friends set their hearts out to offer authentic, high-quality coffee to the coffee lovers in India- where the coffee conversation ended at Bru vs Nescafe. Sleepy Owl, from the word go, marketed itself as a gourmet coffee product that is accessible to everyone.

Medpho’s smart pill to heal India’s healthcare sector: The story of Medpho Telemedicine has existed in some form or the other for several decades now. Yet, despite the digital transformation in the healthcare industry, most consumers have opted to consult their doctors in person. And then came COVID-19, which had an irrevocable impact on the healthcare system. The concept of telemedicine and…

A Simple Marketing Strategy Based on Trust & Compassion: Lend your attention to Indifi One great business story at a time. We live in a generation where the rise of small enterprises is the key to our economic growth. Almost every economically developed nation has a strong SME (small and Medium enterprise) sector. Its not just the Fortune 500! The small and medium businesses (SMEs) in India account for nearly 30%…

The Quest to Digitize Coaching Institutes and Home Tutors: The Standout Strategy of ‘Winuall’ The onset of COVID-19 transformed the tutoring industry from teaching in person to taking classes online. The sudden countrywide lockdown that forced educational institutions to also shut down indicated that the industry required an alternate, viable, sustainable, and long-term digital solution. This meant that there was a need for something…

The Axe Effect. Gillette: The best a man can kind. Old Spice- The mark of a man. Nike- Just do it. Each time you hear these brands being called out, you associate it with a promise it has made to you. A promise that is so distinct and so deeply entrenched that Wilkinson can never quite convince you that its blade and shaving systems are the best you can have. A…

Popping Flavours and Popcorn to Make Movie Marathons Exciting: 4700BC! The Marketing Strategy of 4700BC Popcorn For Indian consumers, popcorn is a simple, easily available snack costing as little as Rs. 20. Streetside vendors sell small packs of buttery popcorn, while grocery stores stock up instant and microwave-friendly versions with typical Indianized flavors. For many years, the Indian market was not accustomed to the concept of…

The Story of Transforming the Humble Indian Grain ‘Millets’ into a ‘Soulfull’ Consumer Brand Many people dream about living in the lap of nature and eating fresh produce off the farm, as opposed to fast-paced urban lives. While this seems alluring to many, only few take the plunge. Prashant Parameswaran, the MD, and CEO of ‘Soulfull’ is one among those. Having witnessed the involvement…

Charting a Path for Sustainable Ecosystem: The Brand Story of “Two Brothers” In recent years, the growing affluent and socially conscious members of our society have initiated a shift towards sustainable living. The environmental impact of human consumption habits is becoming clear to all and some people are making a…