Mar 21How young brands grow: The Bevzilla StoryWhy do two cups of coffee coffee never taste the same at home? Well unless you are particularly fastidious drinker, you’re not always thinking of how much coffee you are adding, how much sugar, how much water and how much milk you are missing to make your beverage. Add to…Startup Lessons3 min readStartup Lessons3 min read
Mar 6How Young Brands Grow: The Good Bug StoryThe probiotics story is a young one in our country. The India probiotics market reached a value of INR 2.6 Billion in 2021 and Looking forward the MARC Group expects the market to reach INR 7.7 Billion by 2027, exhibiting a growth rate (CAGR) of 20.50% during 2022–2027. What is…Growth Mindset3 min readGrowth Mindset3 min read
Feb 17How young brands grow: The Green Protein storyGreen Protein has a simple premise. Vegans don’t have a great protein supplement option and other plant proteins don’t taste as well. …Growth Marketing3 min readGrowth Marketing3 min read
Feb 7How young brand grow — The Power Gummies story.Say bye-bye to boring pills and hello to a happy, healthy, beautiful you! Welcome to Power Gummies. A brand with a very clear and simple promise- Healthy habits, simplified. Gluten Free, Gelatin Free, 100% vegan and Clinically Proven. PG is a gummy formulation to solve for adult lifestyle problems. …Digital Marketing Agency4 min readDigital Marketing Agency4 min read
Feb 2HOW YOUNG BRANDS GROW: The Artment StoryThe Artment is an online contemporary home decor brand, collecting and curating exquisite pieces of home decor with a USP of having an artistic approach. Art is subjective and immensely opinionated. …Startup Marketing4 min readStartup Marketing4 min read
Jan 18HOW YOUNG BRANDS GROW: The PLIX storyIndia’s leading plant based health and personal care brand PLIX is on a mission to make wellness a more enjoyable and approachable lifestyle for everyone. The brand started with a vision to change the way the world consumes plant-based superfoods and make nutrition less intimidating. So PLIX brings you the…Startup Marketing3 min readStartup Marketing3 min read
Jan 5Playing Cupid with Indian millennials: Truly Madly in Love with Social MediaChallenging the status quo of India’s traditional approach to matchmaking, Truly Madly was launched in 2014, an online dating mobile app aimed at helping Indians (between 18–35 years of age) seeking love. Founded by Sachin Bhatia, Hitesh Dhingra and Rahul Kumar, the App addressed the need for finding dating partners…Growth Marketing3 min readGrowth Marketing3 min read
Jan 5How young brand grow- The Avni storyHow young brands are built- the Avni story. Avni means Mother Earth. This brand is reinventing the way women experience their menstrual cycles. Their conscious products inspired by modern science and Ayurveda is transforming how women can feel safe, in an environmentally conscious way. https://www.myavni.com/ Started in 2020 by Sujata Pawar and Apurv Agarwal, Avni provides innovative and…Growth Marketing4 min readGrowth Marketing4 min read
Jan 5How young brands grow — The Alpino storyThe Alpino story: Going nuts over Health and Taste Founded in 2016 by school friends, Priyank Vora, Milan Gopani, Hiren Sheta, Mahatva Sheta, Umesh Gajera, and Chetan Kanani. Alpino foods is working hard to create a whole new branded category of consumption.Startup Marketing4 min readStartup Marketing4 min read
Nov 15, 2022The peculiar challenges of a young brand.This theme comes back to us again and again at GroCurv. Young brands wanting to grow fast. Yet, they face some amazing and unique challenges that more mature brands have overcome, mostly serendipitously. We interact with young brands everyday. And by God, this country is producing them by the hour…Growth Mindset4 min readGrowth Mindset4 min read
