The Quest to Digitize Coaching Institutes and Home Tutors: The Standout Strategy of ‘Winuall’ The onset of COVID-19 transformed the tutoring industry from teaching in person to taking classes online. The sudden countrywide lockdown that forced educational institutions to also shut down indicated that the industry required an alternate, viable, sustainable, and long-term digital solution. …

The Axe Effect. Gillette: The best a man can kind. Old Spice- The mark of a man. Nike- Just do it. Each time you hear these brands being called out, you associate it with a promise it has made to you. A promise that is so distinct and so deeply entrenched that Wilkinson can never quite convince you that its blade and shaving systems are the best you can have. A…

Popping Flavours and Popcorn to Make Movie Marathons Exciting: 4700BC! The Marketing Strategy of 4700BC Popcorn For Indian consumers, popcorn is a simple, easily available snack costing as little as Rs. 20. Streetside vendors sell small packs of buttery popcorn, while grocery stores stock up instant and microwave-friendly versions with typical Indianized flavors. For many years, the Indian market was not accustomed to the concept of…

The Story of Transforming the Humble Indian Grain ‘Millets’ into a ‘Soulfull’ Consumer Brand Many people dream about living in the lap of nature and eating fresh produce off the farm, as opposed to fast-paced urban lives. While this seems alluring to many, only few take the plunge. Prashant Parameswaran, the MD, and CEO of ‘Soulfull’ is one among those. Having witnessed the involvement…

Charting a Path for Sustainable Ecosystem: The Brand Story of “Two Brothers” In recent years, the growing affluent and socially conscious members of our society have initiated a shift towards sustainable living. The environmental impact of human consumption habits is becoming clear to all and some people are making a…

Making a Difference, One Cup of Tea at a Time: The Growth Journey of Vahdam Teas If there is one thing Indians are truly passionate about, it is undoubtedly tea. Grabbing a cup of ‘chai’ before uttering ‘hi’ is a morning ritual in every household. Other than being a tea-loving country, India is also one of the largest producers of regal quality tea after China. Assam, the North-eastern state of India and the biggest tea-growing region, can be credited for driving India to attain the world’s top-most position for decades together. …

Albeit slowly, the education sector is making headway with the advent of technology. From distance learning to online classes and guides, India’s EdTech industry has a variety of offerings for one and all. The long-established roadblocks in the education sector are fading away — thanks to the easy access to…

Time and technique. Perhaps everything is solved with this combination of the right technique developed over time. The same as we have seen with a fascinating subject: Performance Marketing. This is our brief overview to what it is, and what goes into converting your marketing spends into valuable returns. Of course, every journey is different, and every brand is different. But the rules and guidelines can be standardised.

Facilitating Rewards for Commitment — The Captivating CRED Brand Marketing Strategy A decade ago, who would have thought that paying your credit card bills on time could help you earn rewards and cashback? The people who were once credit card defaulters were optimistically pushed to pay their dues in exchange for tangible perks. …