1 day agoPR and its role in the building your brand.PR is short for “public relations”- and this refers to the strategic communication from an organization to the public to maintain or cultivate public image and/or respond to public dialogue. PR is about helping a business or individual cultivate a positive reputation through various unpaid or earned channels and formats…Public Relations5 min read
6 days agoHow young brands succeed: The Farley StoryGoing Nuts About Scaling Up: The Farmley way to empower and grow What links festivities, healthy snacking and taste? Whether present in a decadent barfi, a Diwali gift box or a post workout chikki, dry fruits and nuts are loved and desired across the board. In an age where rice and butter toast are being replaced by quinoa and avocado toast, nutrient-rich…Brand Strategy4 min read
Sep 13How young brands grow: The ZYMRAT story.Making sweat more enjoyable: How Zymrat revolutionised premium athleisure wear in India If clothes maketh a man, then athleisure apparel maketh the fitness-conscious man. Over the course of the pandemic, the world switched to home workouts that were often followed by online meetings. People craved to slip into apparel that was sturdy enough for exercise, yet comfortable and stylish enough to be…Growth Marketing4 min read
Sep 5Small budgets — Big marketing outcomes. The GroCurv way.As a managed marketplace for marketing services, we work with many early stage brands that are looking for the right marketing agency to help with customer acquisition. They rely on GroCurv because we have a demonstrated track record of ensuring brands get the best ROI for their spends. Our agency…Growth Marketing3 min read
Aug 30CONTENT MARKETING: How to leverage it for strategic advantage.As a marketplace for marketing services, GC enables young and fast growing brands to meet and work with the right agency partners. In this series of blogs, we share learnings from hundreds of brands that have used GroCurv and its partner agencies to grow fast, profitably. Allowing you all to…Content6 min read
Aug 24How young brands grow- The Beminimalist story of “Nothing to Hide, its just Science”“Everything is a chemical — water is a chemical — therefore, chemical-free products don’t exist.” We wanted to address this issue of lack of transparency through a range of products that are straightforward, honest and do what they claim to do. No unnecessary marketing fluff. And this is how Minimalist…Startup Lessons6 min read
Aug 17How young brands grow: Finding the right Target MarketWelcome to GroCurv’s podcast on customer acquisition, called Right On Track. The discipline of focusing on the few things that matter. You can find the link to the podcast here: As a marketplace for marketing services, GC enables young and fast growing brands to meet and work with the right…Growth Mindset6 min read
Aug 9How young brands grow — The Switch Fix way“the switch fix is a plant-based clean and conscious personal care brand for young urbans”, says their website. A personal care brand that is deeply rooted into the concept of planet care. What is interesting about the brand is that the call out to being environmentally cautious is very clear…Conscious Living3 min read
Aug 1How young brands grow- Market ResearchThis is a transcript of our podcast on customer acquisition, called Right On Track. The discipline of focusing on the few things that matter. As a marketplace for marketing services, GroCurv enables young and fast growing brands to meet and work with the right agency partners. In this series, we…Market Research5 min read
Jul 25MOKOBARA: How young brand growThe art of focusing on a very clearly defined consumer. We are fascinated by how technology and capital, are bringing transformation into every aspect of life. Last week we wrote about SleepyCat and how they were bringing innovation to the mattress. Mokobara, is now bringing change to bags, backpacks and totes…. Allowing you to move with pinache and style. “We…Startup Lessons4 min read
