Why isn’t any of this reflected in the campaigns around us?

Kalyan jewellers with Dil Roshan, to Diwali Roshan

Here’s a reason to celebrate from Philips. Because when I celebrate, it creates a virtuous cycle for the entire economy. Yup, great reason why I should ignore the uncertainty all around.

And oh well, Lifestyle was just lifestyle. Or was it Pantaloon? Or Myntra? Or Max? Damn, I forgot. But hey, the music was good and the models were pretty.

Still not getting my point? Have a look at this Amazon ad:

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Co-Founder, GroCurv.com A marketplace for Professional Services. Making procurement Quick, Transparent, Reliable.

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Venkatesh Rangachari

Venkatesh Rangachari

Co-Founder, GroCurv.com A marketplace for Professional Services. Making procurement Quick, Transparent, Reliable.

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