How young brands grow: Price Segmentation

  • Airline pricing: the pricing increases as you come closer to the date of journey. But then on the few hours before the flight, the price drops again because the airline does not want to leave the seat unsold.
  • UBER pricing: Surge pricing, when volume increases, raise prices. Match supply to demand very dynamically.
  • Dunzo and other delivery apps — The price of a delivery can change significantly, depending on when that delivery was requested. Delivery apps sometimes charge a premium for late night deliveries.

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Venkatesh Rangachari

Venkatesh Rangachari

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