So whats working for SleepyCat:

Product innovation:

  1. Consumer connect: SleepyCat website gives a personalized recommendation to users based on age, sleeping habit, mattress usage, sleeping issues. The brand has collected data to understand the user’s needs better and hence they are able to share better recommendations on every visit.
  2. Brand persona: This is an area where the brand has brought a lot of freshness to the category. Recognising that the urban consumer is happy to spend on a brand that connects with her, SleepyCat has established a language, and tonality of fun. Showcasing customers finding real life problems getting solved. Its using emotional connect on the back of strong product and technological innovations.

A quick look at the competition:

Conclusion:

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Venkatesh Rangachari

Venkatesh Rangachari

GroCurv.com is a marketplace for Marketing Services. Making procurement Quick, Transparent, Reliable.