PR is the act of Persuasion; using unpaid media.

Now, unlike your own social media ( which tends to be positive at all times), PR can be positive or negative.

A good PR strategy for a company will therefore keep scanning the environment to see what are the big issues coming up.

While focusing on how to find the right media vehicles is important, it is important for the organisation to be equally focused on its internal processes.

While working on the right PR tactics, you have a wide range of options:

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Venkatesh Rangachari

Venkatesh Rangachari

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