Brand Consistency:

  • Consistency
  • Frequency

Brand Authenticity:

Brand Originality:

In fact authenticity and originality are very close friends. They work very well together.

Brand Belief!

Consistently delivering on these 4 tasks is in our view a very powerful way of getting your brand known out there.

In part 2 of this note, we will discuss which are the right platforms, budgets and approaches to go online.



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Venkatesh Rangachari

Venkatesh Rangachari

46 Followers is a marketplace for Marketing Services. Making procurement Quick, Transparent, Reliable.