Just nowm Instagram is about the power of lessSparkling on Instagram, the #jeweleryAnu way. A constant question on the GroCurv platform is “how to grow on Instagram”. A simple answer would be…. “ treat it like its Instagram. Not like it’s your blog in pictures. Not like its another place to put your facebook creatives”. But given how…Instagram Marketing3 min read
Dec 22, 2021What young brands can learn from the Masters!Un-Washable Marks: Surf Excel Marketing Strategies Surf Excel is the leading detergent brand in India today. Despite many competitors in this segment, the Surf Excel brand has managed to stand out. Its market position is largely held due to its marketing strategies. …Marketing Strategies3 min read
Dec 14, 2021THE RISE OF SERVICES MARKETPLACESAs technology evolves, and people become more comfortable with digital media, the next frontier will be the rise of Marketplaces for Services businesses. Traditionally thought to be high touch workflows, technology is allowing for significant disruption in the way TRUST, TRANSPARENCY and RELIABILITY is being created in high value transactions. …Marketplaces3 min read
Nov 30, 2021How young brand grow- the OLA storyThe Ola Story: Time-ly Travel Ola made travel a whole-new experience at a city level. For those with the public transport woes that encapsulated crowds, unavailability, discomfort or affordability — Ola cabs drove those woes away. Ola was a dream come true to many an Indian in 2010 — when travelling was a daily necessity…Startup Lessons3 min read
Nov 24, 2021How young brands grow- The Cars24 storyCars 24 Marketing Strategy: Driving in Success In India, the buying and selling of used cars has been a hassling experience. It’s been an experience lined with mistrust, unpleasant deals and bitter discussions, until Cars24 arrived on the scene. …Marketing3 min read
Nov 16, 2021How young brand grow- the ZOMATO storyPlatters, Pandemics and Public Offerings — The Zesty Zomato Story Move a little, show business. For there’s no business like the food business. Yet, food businesses are no daal-chawal deals. They’re tricky and need the perfect recipe. The Zomato story struck the right ingredients and methods. …Digital Marketing4 min read
Nov 8, 2021How young brands grow — The PayTM storyPayTM Karo — PayTM ne kaise kiya? The PayTM story study Pay all your bills with only your phone number. When we were told this 20 years ago, it was a fantasy. The idea of walking out of home, sans wallet or purse, and paying for coffee, groceries and auto rickshaw online was an infotech marvel. The PayTM story made the…Branding4 min read
Oct 26, 2021What SMEs and Start Ups can learn from great brands: The Coca Cola ApproachCoca Cola- Consistency over the ages Fizz & Pop: The Coca Cola Way to Stay The Coca Cola Company is known as the world’s largest beverage company. It is the most sold, most drunk and most loved beverage on Earth today. Ever wondered why? Let’s dissect the Coca Cola marketing strategy today. Understanding the process behind ‘Always Coca Cola’ can be helpful to newer brands…Marketing4 min read
Oct 5, 2021The Fab Four taking over your life: The Amazon Marketing StrategyWhat would you do to have a marketing strategy like the Amazon marketing strategy? In India alone, 70 percent of the population knows Amazon and most of them have made a purchase. This peaks during festive seasons. How has this been achieved? As a layman, Amazon is the one app…Marketing3 min read
Sep 23, 2021Learn Marketing from the history of Cult BrandsA Spread of Strength: The Amul Story The Amul milk co-operative business started at the end of year 1946. Today — 75 years later — it continues to engage and amuse Indian consumers with its unique marketing strategy. And what would that strategy be, one may ask? Well it’s just the Amul marketing strategy. A marketing strategy…Branding4 min read
