Today, the very mention of “fine jewellery”, creates a divide between the consumers of the Indian jewellery industry. On the one hand are the traditional classic consumers who turn toward the coveted yellow metal — gold. …

PR is short for “public relations”- and this refers to the strategic communication from an organization to the public to maintain or cultivate public image and/or respond to public dialogue. PR is about helping a business or individual cultivate a positive reputation through various unpaid or earned channels and formats…

Going Nuts About Scaling Up: The Farmley way to empower and grow What links festivities, healthy snacking and taste? Whether present in a decadent barfi, a Diwali gift box or a post workout chikki, dry fruits and nuts are loved and desired across the board. …

Making sweat more enjoyable: How Zymrat revolutionised premium athleisure wear in India If clothes maketh a man, then athleisure apparel maketh the fitness-conscious man. Over the course of the pandemic, the world switched to home workouts that were often followed by online meetings. People craved to slip into apparel that was sturdy enough for exercise, yet comfortable and stylish enough to be…

As a managed marketplace for marketing services, we work with many early stage brands that are looking for the right marketing agency to help with customer acquisition. They rely on GroCurv because we have a demonstrated track record of ensuring brands get the best ROI for their spends. …

As a marketplace for marketing services, GC enables young and fast growing brands to meet and work with the right agency partners. In this series of blogs, we share learnings from hundreds of brands that have used GroCurv and its partner agencies to grow fast, profitably. …

“Everything is a chemical — water is a chemical — therefore, chemical-free products don’t exist.” We wanted to address this issue of lack of transparency through a range of products that are straightforward, honest and do what they claim to do. No unnecessary marketing fluff. …

Welcome to GroCurv’s podcast on customer acquisition, called Right On Track. The discipline of focusing on the few things that matter. You can find the link to the podcast here: As a marketplace for marketing services, GC enables young and fast growing brands to meet and work with the right…